The Sun-Maid Makeover Involves a Busty New Logo Maiden

By: Katie Cordrey - Published: Dec 4, 2009 • References: walletpop & glamour
The Sun-Maid Makeover has people talking. Sun-Maid Raisins has given its iconic raisin girl a makeover and the words ‘Jumbo seedless raisins’ spring to mind. The ‘new’ raisin girl hasn’t yet displaced the image on the box, but she’s taken the raisin show on the road with her 3D animation gig.

The Sun-Maid makeover trades the wholesome innocence of the early 20th century for the enhanced modernity of the 21st. The walking, talking animation has stirred controversy around body image since the new raisin girl appears to have 'enhanced' proportions.

At any rate, the Sun-Maid makeover and its encompassing slightly creepy 3D animation with Barbie-like looks seems to be appealing primarily to tween girls. Stats for Augmented Raisin Icons Trending: Older & Warm
Research: 7,415 clicks in 337 w
Interest: > 3 minutes
Concept: Augmented Raisin Icons
Related: 92 examples / 71 photos
Segment: Neutral, 18-35
Comparison Set: 34 similar articles, including: iconic art makeovers, remixed classic photos, and pop icon makeovers.