The 'Summerology: Create the Perfect Summer' application is the latest from the Patron tequila brand. The tool allows lovers of the beverage to share exclusive knowledge on the bar, club and restaurant realms with references to secret spots, hidden doors and arguably the best seats in town.
Patron is well-known for its luxurious reputation. The label's bottles of clear and dark alcoholic liquids have been displayed in music videos and on the big screen, and it logically follows that the Summerology tool advises users on the best of lavish, upper class activity.
Whether or not one has the means to indulge in the activities listed is largely irrelevant. The best part of the part of the project is the insider information that is swapped therein, providing members of the group with an expert understanding of the nightlife scene.
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