Each Summer Marshmallow is vibrantly decorated with fun colors and dazzling sprinkles. The detail of each miniature image is expertly done, making these little treats look more like a piece of art than food. My favorite Summer Marshmallow is definitely the red and yellow sailboat, floating atop an ocean made with blue sprinkles.
Implications - There is a specific group of consumers, primarily women, who flock to products with endearing qualities. Such products are perceived in a very favorable and positive manner by these consumers. Businesses that employ such tactics will be perceived as highly approachable.