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Sephora's EXPLICIT 2014 Summer Makeup Packaging is a Tease

By: Laura McQuarrie - Published: • References: sephora & packagingoftheworld
This year, the EXPLICIT 2014 summer makeup lip care line from Sephora takes inspiration from failproof and ever-delicious fruits. Although fruity flavors have been introduced countless times, Sephora's new line is all about tease and temptation. Packaging for EXPLICIT is fresh, clean and simple, with each small cubed box using a single color to represent the fruity flavor it contains. There are six flavors, including Beachy Peach, Chill with Mango, Nimble Banana, Loose Your Cherry, Mint Voyage and Oh My Grape.

Aside from an ingredient list, there's not a lot of type or additional information about the products, but on one side of the color-printed packaging, there is a QR code. The striking Sephora collection was designed by Grisha Serov of Russia. Stats for Fruity Makeup Boxes Trending: This Year & Buzzing
Traction: 1,290 clicks in 28 w
Interest: 1.2 minutes
Concept: "summer Makeup"
Related: 79 examples / 61 photos
Segment: Females, 12-35
Comparison Set: 29 similar articles, including: polished pink beauty captures, non-committal tattoo kits, and kaleidoscopic cosmetic campaigns.