Superstar

Sephora's EXPLICIT 2014 Summer Makeup Packaging is a Tease

By: Laura McQuarrie - Published: Jun 2, 2014 • References: sephora and packagingoftheworld
This year, the EXPLICIT 2014 summer makeup lip care line from Sephora takes inspiration from failproof and ever-delicious fruits. Although fruity flavors have been introduced countless times, Sephora's new line is all about tease and temptation. Packaging for EXPLICIT is fresh, clean and simple, with each small cubed box using a single color to represent the fruity flavor it contains. There are six flavors, including Beachy Peach, Chill with Mango, Nimble Banana, Loose Your Cherry, Mint Voyage and Oh My Grape.

Aside from an ingredient list, there's not a lot of type or additional information about the products, but on one side of the color-printed packaging, there is a QR code. The striking Sephora collection was designed by Grisha Serov of Russia.