Sure to tempt some daring but reluctant fashionistas, the 'Sultra' Color Hair Mascara is a throwback product which has greatly improved over time.

Inspired by similar products of years past, this item allows users to integrate some temporary kick into their hairstyles. Much-improved from its glory days, this product has been updated to be more user-friendly and modern. Perfectly timed with the ongoing trend of rainbow-colored tresses, this is sure to sell well in Sephora stores. Putting hair coloring back in the hands of consumers and allowing for non-permanent results, this is a fabulous way in which buyers can try out the dip-dye style.

Affordable, non-committal and DIY, this is a product bound to catch the eye of trendsetters who want to try on a new look.