The east has officially met the west. Enter the collaboration brand Sully Wong. The fashion line is forged between two cutting edge designers, Sully a.k.a Lil Shogun, and Wong. Together they set out to tag well-known sneakers with their band of North American Asian culture clash graphs.
Implications - North America and Asia are becoming more integrated with one another and these sneakers are an indication of the sort of creative outlets that are being used to personify this fusion. Businesses should acknowledge both Easter and Western cultures in order to reap maximum rewards. A failure to appeal to both of these cultures is not a profitable long-term plan.
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Concept: East Meets West Fashion
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Segment: Neutral, 18-35
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East Meets West Fashion
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