These Powerful Ads Hope to Reassure Viewers They are Not Alone

By: Ady Floyd - Feb 24, 2016
References: & adweek
London-based photographer Nadav Kander created these images for the powerful suicide prevention ads that are part of a Samaritans outreach campaign to show viewers they aren't alone.

Each image is a portrait that shows only a person's back and a small portion of their face. The images are accompanied with phrases that are typically stated by those who are depressed, unhappy and considering suicide. However, each phrase selectively highlights particular words that decode the true meaning. For example, one image states "I'm going to be alright. It's not so bad spending a lot of time alone." The words "I'm so alone" are emphasized in bold to ensure that viewers see what is really being said. Below each image the brand's tagline reads "We don't just hear you, we listen."

These suicide prevention ads are minimalist, but they truly highlight the struggle that many people hopelessly face.