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The CK One Sugar Loaf Packaging Shows Off the Vibrancy of Brazil

By: Laura McQuarrie - Published: Jul 4, 2014 • References: behance.net and packagingoftheworld
CK One Sugar Loaf is a special edition of the Calvin Klein fragrance, designed after the Sugarloaf Mountain in Rio de Janeiro.

The rainbow-like fragrance packaging was developed by Brazil-based designer and art director Christopher Chefel, where the undulating shape of the mountain is subtly suggested with color. The wavy blue, green and yellow shapes seem to capture the essence of the sea, land and air in a way that's both beautiful and fun. Any packaging for Brazil wouldn't be complete without tons of color and this slight change to the classic CK One design is chock-full of pride for the country. You can only imagine that CK One Sugar Loaf must smell like a beachy summer sunset in a bottle.