Apprentice
Tommy TV is the new online television station launched by Tommy Hilfiger and Sony BMG.

When I read first the news, I thought "Well, well, well, how much of a brand worshipper do you have to be in order to watch TV created by your favourite brand?" But after that, I realized that it could be a great idea.

So why Tommy TV? Because the web TV station is an extension to Hilfiger Sessions which features high profile artists playing in selected venues around the world.

Tommy TV features live recordings from the Hilfiger Sessions as well as interviews and backstage materials with the featured stars. As CEO of Tommy Hilfiger Fred Gehring says, music and fashion go hand in hand.

When you check out the new website, you will see that the artist selection is quite impressive. Fans will have a wide choice which will reinforce the brand appeal to younger buyers as well as adults.

They're serious about this music business as the line up contains DJ Krush, Faithless, Good Charlotte, Incubus, INXS but also Michael Jackson or Luther Vandross!