25 Subway Innovations - From Riding With No Pants to Subway Parties (CLUSTER)

Branded Landmarks - NYC Subway Car Gets Wrapped (VIDEO)

For the first time, New York City is allowing the 42 Street shuttle train to be branded with a wrap of the car’s outside. The History Channel is promoting “Cities of the Underworld” and will wrap the subway… [More]

Subway Street Art - The Take a Seat Project (GALLERY)

The Take A Seat project is a series of guerrilla public art installations that aims to remedy the problem of a lack of available seating for subway commuters. The project involves rescuing perfectly functional… [More]

Underground Art Galleries - The Platform at Degrave Street Subway Station (VIDEO)

Art is everywhere. It'[s on the streets, in our local coffee shops and now even on the tube. The Degrave Street subway station surpasses the average tube line, thanks to its art deco attributes like… [More]

Subway Cart Fashion Shoots - Alberta Ferretti Fall Campaign (GALLERY)

Subway rides can be long, tiring and very boring. That seems to be the inspiration behind the new Fall 2008 ad campaign for Alberta Ferretti. Captured by renowned fashion photographer Steven Meisel,… [More]

Subway Cafes - Subway Tries Espresso & Paninis

Subway Cafes? Maybe soon! Washington is testing five Subway Cafe concepts with an Italian theme, complete with fancy cappuccinos and Wi-Fi. Looks like Subway didn't want McDonald's to have all the success… [More]

Human Mirrors on Subways - Improv Everywhere Puts 16 Twins on Subway (VIDEO)

Improv Everywhere, perhaps the most well-known improvisation and impromptu stunt agencies, unleashed 16 sets of twins to behave as human mirrors. Each twin set dressed alike and, moving in sync with one… [More]

Redecorating Subway Cars - Pranksters Turn Train into a Living Room (VIDEO)

A group of Improv Everywhere-inspired pranksters based in Prague, the Czech Republic, turned a subway car into a living room. On a Friday afternoon, the commuters of a train were rather surprised when… [More]

Subway Ticket Art - 138,000 Tickets Converted Into Astro Boy Pixel Art (GALLERY)

In celebration of the opening of Tokyo’s new Fukutoshin subway line, a unique 10 x 7 ft Astro Boy mural has been unveiled at the Shinjuku Takashimaya Department Store. Created by volunteers from Takashimaya… [More]

Subway Ticket Portraits - Parisian Metro Artist Luc Grateau (VIDEO)

If you are in Paris and see a strange guy drawing very quickly on a small ticket, don’t worry, you've just encountered Luc Grateau! The artist uses old Metro tickets as a canvas to create miniature portraits… [More]

Urban Survival Kits - Subivor for Subway Emergencies (VIDEO)

The Doomsday industry is expanding. A business by the name of Subivor has produced a so-called subway survival kit complete with protective mask, flashlight, a pry bar, a silver-tone metal whistle, and… [More]

Subway Car Room - Michal Tatarkiewicz's Mural (GALLERY)

There's something intriguing about subway cars, particularly old fashioned European ones, which may be the reason why this room holds so much appeal. The artist, Michal Tatarkiewicz, painted the white… [More]

LED Technology for Subways - See-Through Information (GALLERY)

LED (light emitting diode) technology for mass transit could be around the corner. This technology makes it possible for information and advertisements to be placed anywhere on the subway platform and… [More]

Tranquil Spanish Subway Ad - Metro Madrid (VIDEO)

"There is a place in Madrid where you can move without limits." That's the tag line that goes along with this ad campaign for the Madrid Subway. The line public transit line produced several TV spots,… [More]

Rollercoaster Metro - Carmelit Slanted Subway (VIDEO)

If you've ever wondered how the morning commute could be made more fun, consider getting a job in Haifa, Israel where their subway cars travel the sloping underground like a mini rollercoaster. Even… [More]

No Pants Subway Ride - 900 Underground Underwear Enthusiasts in NYC (VIDEO)

On January 12th, 900 enthusiasts in NYC dropped their pants for the 7th Annual No Pants Subway Ride, with NYPD escorts and crowds so large that the under-pantied participants were spread out over three… [More]

3-D Tongues - Japanese Subway Ads (GALLERY)

3-D tongues probably aren’t the first thing that comes to mind when you think about a Japanese subway station, but then again, Tokyo is filled with the unexpected. The plastic, human-sized Pepto-Bismol… [More]

Sexist Subways - Women-Only Transit In Seoul

In an effort to curb sexual harassment, a South Korea subway line is offering women-only rides in the capital city of Seoul. Two cars from each train will block male riders. Apparently, Seoul has a groping-male… [More]

Subway Stations Get Mobile Service - NYC Tunnel Talk

Don't you hate how you lose mobile phone service as soon as you descend into subway stations? Apparently enough New Yorkers grew frustrated enough that they are willing to pay a monthly fee to unlock that… [More]

Animated Subvertising - Subway Ads Flicker in Asia (VIDEO)

What better place to plunk an ad than in a subway? Bored commuters pass the same scenes every day, with rarely a new site on the journey. Though there may be the odd car accident in the city or a lucky… [More]

Gratevertising - Party Store Uses Subway Grates for Promotion (GALLERY)

You may think subway grates look nasty, but 'Surprise Party Specialists' in NYC found a way to make the grates a good time. Whenever the subway cruises by, streamers surprise you from the grate. The… [More]

Tunnelbana - Sweden's Spectacular Cave Subway (GALLERY)

Riding the subway is a daily part of life for many city dwellers and it's usually not something you look forward to doing... UNLESS you live in Stockholm and the city's subway system is carved out solid… [More]

Adidas Embraces Graffiti - 7 Top Graffiti Artists Commissioned to Plaster Subway (GALLERY)

Adidas is embracing graffiti in its latest project, End to End. The project is a 3 day, 7 graffiti artist adventure in which a subway carriage will be plastered with graffiti, from 'end to end'. "Adidas… [More]

Habitrail Home Aquarium - A Subway Network for Your Fish (GALLERY)

Why captivate your fish into a little glass box when you can create a subway network of pipes for them to swim from room to room? That's what his aquarium designer did when he created a habitrail for… [More]

Mini Car Subway Exit

The new Mini 'Size' campaign uses exterior media to convey the size of a Mini. Specifically, the ad makes it look like everyone getting into the Subway is entering a Mini. The campaign was created by… [More]

Subway Parties

Subway parties have become a hip new phenomena. How do you launch a subway party? (1) Go on a media blitz promoting the party to as many friends as possible; (2) Get your costume and decorations; (3)… [More]

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