Celebs love to attach their brand to fine wines and liquor. But celebrity beer is new. Fans of Kid Rock will be able to partake of the hops brewed in Michigan as the result of a $723,000 tax break given to the brewery. Drinks America announced Kid Rock's beer earlier, but the free government cheese made it happen far faster.
Drinks America is the same company that handles The Donald's vodka, Dr Dre's cognac and Willie Nelson's bourbon.
Implications - The rockstar's brew will be branded to capture both the essence of Rock and Roll and the American lifestyle. Though its name is still up in the air, prioritizing these elements gives the beer a persona that is both marketable and appealing.
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