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By: Bianca Bartz
Sumo Car Wash - Subaru Forester TV Spot (VIDEO)
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What do you get when you combine a group of nearly naked sumo wrestlers and a catchy disco beat with dramatic slow-motion video footage? One of Subaru’s most hilarious TV spots to date! Just imagine Zoolander and his crew each gaining 200 lbs, stripping down to their undies and putting on sumo costumes.
The video, which features “Danger! High Voltage” by Detroit band, Electric Six, features several sumo wrestlers sudsing up a car by hand. You have to see it.
The Canadian commercial by DDB is for the 2009 Subaru Forester and uses the tag line, “Japanese SUVs just got a little sexier.”
What a great way to promote a Japanese brand!
Agency: DDB Canada, Toronto
Creative Director: Andrew Simon
Copywriter: Matt Antonello
Art Director: Paul Riss
Producer: Andrew Schulze
Production Company: The Corner Store, Toronto
Director: Jorn Haagen
DP: Doug Koch
Executive Producer: Jennie Montford
Steadicam: Bela Trutz
Editorial: Mark Morton @ School Editing
Telecine: Gary Chuntz, Notch, Toronto
Post Audio: Paul Seeley, Wanted Post Production, Toronto
Music: Electric 6 “Danger! High Voltage”
(dropkickmonkey)
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