The Subaru Badge of Ownership Lets You Show off Your Subaru's Achievement

By: Michael Hines - Published: Jun 1, 2010 • References: badgeofownership & autoblog
Subaru has decided to ride the wave of popularity that is "the badge" by offering a Subaru Badge of Ownership program. This program offers merit badges to Subaru owners. Everyone else need not apply.

The Subaru Badge of Ownership program offers badges for such things as endurance (100k mile badge) and outdoor activities. Subaru bills itself as an outdoorsy car company with a fiercely loyal following, so I expect these merit badges to be well received. Other manufacturers could take a lesson from Subaru. Sometimes simple customer outreach (in badge form) is all you need. Stats for Automobile Merit Badges Trending: Older & Mild
Research: 4,915 clicks in 312 w
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Concept: Subaru Badge Of Ownership
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Segment: Males, 18-35
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