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Philips Sonicare Makes a Witty Reference to the World Cup Suarez Bite

By: Laura McQuarrie - Published: • References: sonicare & coloribus
This funny ad for Philips Sonicare doesn't say it outright, but if you watched the 2014 World Cup game between Italy and Uganda, you know that it's a reference to the now infamous Suarez bite. The text ad promotes the Airfloss as a solution to having "a bit of Italian stuck between your teeth."

As well as being a clever way to keep on top of all of the World Cup hype, the ad also plays on the chance that Italian food might get stuck in your teeth from time to time. Although sports and routine dental care hardly seem to go hand in hand, the witty ad by Ogilvy & Mather in London is a brilliant way for a flossing tool to tie itself to football. Stats for Biting Dental Advertisements Trending: This Quarter & Average
Traction: 235 clicks in 9 w
Interest: 0.5 minutes
Concept: "suarez Bite"
Related: 59 examples / 45 photos
Segment: Males, 18-35
Comparison Set: 21 similar articles, including: biting bottle openers, two-faced soccer fans, and world cup biting games.