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Virtual Closet Tools

The Stylitics Website Allows Users to Create Online Wardrobes

— January 17, 2013 — Fashion
The Stylitics website allows users to replicate the epic virtual closet scene in Clueless. Those who sign up for the digital tool can upload pictures of their wardrobes which are in turn amassed on to the sites pages, allowing viewers to scroll through potential ensembles.

The best part of Stylitics are its cleanly features. Members can peruse outfits without having to create a mess at home as they can instead go through online pairings via tablets, smartphones and laptops. 'Trend Alerts' are also provided, letting women and men know of the top color choices that are amassed according to region. This is further matched with browsing capabilities. One can find clothing inspiration by looking through the profiles of others.
Trend Themes
1. Virtual Closet Tools - The rise of virtual closet tools presents opportunities for fashion retailers to enhance the online shopping experience and create personalized recommendations.
2. Online Wardrobes - The trend of creating online wardrobes opens up opportunities for clothing brands to collaborate with users in curating outfits and generating user-generated content.
3. Trend Alerts - The popularity of trend alert features in virtual closet tools presents an opportunity for fashion brands to stay ahead of the curve by providing real-time trend updates to customers.
Industry Implications
1. Fashion Retail - Fashion retailers can leverage virtual closet tools to offer personalized shopping experiences and improve customer engagement.
2. Clothing Brands - Clothing brands can partner with virtual closet tools to showcase their collections and provide style inspiration to users.
3. Fashion Technology - The emergence of online wardrobes and trend alert features indicates a growing market for fashion technology companies to develop innovative solutions for the fashion industry.
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