Superstar

Stylepit's Lookbook is an Interactive Scrolling Experience

By: Laura McQuarrie - Published: May 13, 2014 • References: stylepit and creativecriminals
For the launch of Stylepit's website, one of its webpages has been transformed by Copenhagen-based agency UncleGrey into an interactive lookbook to give new meaning to the term "digital catwalk."

Visiting the page is like being on the set of the shoot itself, since it is captured in one long, slow-motion snap that you can experience as you scroll from left to right, capturing subtle hand movements, people running and hair blowing in the wind. The black and white lookbook features many different people of all ages, as made clear by Stylepit's tagline: "Fashion for all kind."

The experience does take a while to load, but once you get in, you're able to click on what each person is wearing and get a closer look at each item in color.