The Credit-Conscious 'Style Hunter' in Vogue UK

By: Marissa Liu - Published: Oct 10, 2009 • References: vogue & forums.thefashionspot
Iconic Estonian beauty Carmen Kass is a ‘Style Hunter’ in Vogue UK. The technicolor editorial was shot by celebrity photographer Mario Testino for the magazine’s November 2009 issue. Fashion editor Lucinda Chambers imagined Kass and her male model friend as a pair of hibernating partiers decked out in neon sports gear. The shoot was part of the overall edition’s ‘more dash than cash’ theme.

Chambers looked to designs by Y-3, Billabong, Uniqlo, Burberry and American Apparel to mix up with day-glo, reflector vests and boots bought from the Army Surplus to create a bright, credit conscious style hunter in Vogue UK. Stats for Day-Glo Party People Trending: Older & Mild
Research: 13,984 clicks in 345 w
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Concept: Day-Glo Party People
Related: 108 examples / 83 photos
Segment: Females, 18-35
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