Grocery Retailer Metro Presented 'Style and Sustenance' at TFW

By: Rebecca Byers - Mar 28, 2016
References: canadiangrocer & marketingmag
'Style and Sustenance' is an aptly titled glossy cookbook created in collaboration between Canadian grocery retailer Metro and Rogers-owned fashion magazine Flare. The collaborative cookbook was created for Toronto Fashion Week FW 2016/2017, of which Metro is a main sponsor off.

The creative and chic magazine features a preview of the grocery brand's recipe app and includes eight recipes inspired by eight familiar faces, such as designer Hayley Elsaesser and chef Cory Vitiello.

The 'Style and Sustenance' Toronto Fashion Week cookbook was distributed to attendees throughout all events and is a great way for the brand to establish their presence at the bi-annual fashion event. Metro is the first and only grocery sponsor of Toronto Fashion Week, a partnership that was announced in 2015.