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Tropically Elegant Editorials

Style Advisor’s Hawaiian Punch Editorial Highlights Botanical Prints

— June 21, 2014 — Fashion
Models Ben Lee, Artom, Malik and others pose alongside Robbie Beeser and Zak for the pages of Style Advisor. The guys sport a wardrobe of botanical menswear looks in a photoshoot that is captured against matching, tropical background vignettes.

Fashion photography duo Saty + Pratha capture the models while working alongside set designer Jenny East to bring their summer-ready vision to life. Their striking image series pairs floral statement tees together with matching botanical separates that range from printed shorts to bold blazer garments.

Entitled ‘Hawaiian Punch’, this fashion story for Style Advisor sets a visually vivid tone for summer. The editorial highlights bright colors and botanical prints that leave one dreaming of their next tropical getaway.


Trend Themes
1. Botanical Menswear - The trend of botanical prints and separates in menswear presents an opportunity for designers to create unique and nature-inspired clothing.
2. Tropical Getaways - The desire for tropical getaways highlighted in the editorial provides an opportunity for the travel industry to offer unique and immersive vacation experiences.
3. Floral Statement Tees - The trend of floral statement tees presents an opportunity for fashion brands to create bold, expressive, and nature-inspired clothing options.
Industry Implications
1. Fashion Photography - The use of tropical backgrounds and botanical prints in fashion editorials offers an opportunity for fashion photographers to explore vibrant and artistic imagery.
2. Set Design - The demand for visually vivid editorials presents an opportunity for set designers to create immersive and eye-catching sets for fashion shoots.
3. Fashion Retail - The popularity of botanical menswear and floral statement tees offers an opportunity for fashion retailers to tap into the nature-inspired clothing trend and offer unique, on-trend options to their customers.
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