This Stussy Australia Lookbook Features Models in Urban Settings

By: Riley von Niessen - Apr 5, 2017
References: stussy.au & hypebae
For Winter 2017, Stussy Australia released a series of candid shots to promote its most recent offerings.

The editorial features a vast number of models, who all wear the brand's apparel in different ways. This speaks to the diversity of the brand, as it's able to pertain to an impressive variety of aesthetics -- from retro and masculine, to modern and feminine. In addition, many styles that are traditionally more masculine are worn by female models, showing that the brand's apparel is well-suited to those who prefer androgynous looks.

As groups of models are all pictured together in casual urban settings, the Stussy Australia editorial aims to appeal to youthful consumers who live laid-back lifestyles.