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Monte Carlo Markets Luxury to the Masses With Typos

By: Shelby Lee Walsh - Published:   Updated: Jun 16 2011 • References: adsoftheworld
David&Goliath USA has conjured up an ad for Monte Carlo Resort & Casino that will please even the most unintellectual of people on this planet. With the slogan, "Unpretentiously luxurious," the ads feature phrases spelled phonetically rather than correctly.

This ad basically sums up that you don't have to be the sharpest tool in the box to be smart enough to book an enjoyably luxurious vacation.

Implications - There is an abundance of slang that has developed through the popularization of online communities. Companies that can tap into these references that have become popular in mass culture -- such as LOL and OMG -- can incorporate them into their branding and marketing schemes in order to appeal to Internet-friendly audiences.

Stats for Misspelled Campaigns Trending: Older & Mild
Traction: 7,056 clicks in 286 w
Interest: 4 minutes
Concept: Misspelled Campaigns
Related: 47 examples / 36 photos
Segment: Neutral, 18-55
Comparison Set: 17 similar articles, including: 25 viral examples of stupidity, faking stupid, and delight in stupidity.