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Silly Looking Valenki Footwarmers Use Humor to Sell Their Product

By: Vincent Salera - Published: • References: adsoftheworld
300 year old Russian footwarmer manufacturer Valenki uses humor in these four ads to make their message stand out. Yes, they may be ugly looking, but when it’s minus 40 out, they will really begin to look good. My favorite one is “They don’t look anywhere near as funny as feet with no toes.”

From the great product images, sharp copy, and great type design, these ads surely deserve an award.

The ads were created by advertising agency Ogilvy, Moscow, Russia with creative and copywriting direction by Ivor Jones. Stats for Funny Felt for Feet Trending: Older & Chilly
Traction: 4,800 clicks in 296 w
Interest: 4 minutes
Concept: Funny Felt For Feet
Related: 65 examples / 50 photos
Segment: Females, 12-55
Comparison Set: 24 similar articles, including: valenkis rus boots, bulky russian footwear, and eagle pov videos.