300 year old Russian footwarmer manufacturer Valenki uses humor in these four ads to make their message stand out. Yes, they may be ugly looking, but when it’s minus 40 out, they will really begin to look good. My favorite one is “They don’t look anywhere near as funny as feet with no toes.”
From the great product images, sharp copy, and great type design, these ads surely deserve an award.
The ads were created by advertising agency Ogilvy, Moscow, Russia with creative and copywriting direction by Ivor Jones.
Funny Felt for Feet
4,768 clicks in 264 w
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Silly Looking Valenki Footwarmers Use Humor to Sell Their Product
Published: Feb 19, 2009 • References: adsoftheworld