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Studio 32 North Crafts a Liquor Label Inspired by the Brand's Namesake

By: Susan Keefe - Published: • References: studio32north & lovelypackage
The makers of Masterson's Rye Whiskey enlisted the creative help of design firm Studio 32 North to craft an eye-popping vessel for the brands premium hooch. Together, they gathered inspiration from the whiskey's namesake Bat Masterson, a legendary figure from the American Wild West era. In his lifetime Bat Masterson was a US Marshall, a buffalo hunter, a frontier lawman and a sports editor and columnist. With such a rich history to pull from, it's no wonder that the results of Studio 32 North's efforts are astonishing.

The bottle itself gets its style from 19th-century whiskey flasks. The rich color of the whiskey is left to do the talking, as the label itself resembles a slender newspaper clipping. The box it comes in is equipped with a small window matching the shape of the label, while the rest is covered in news print that relays the story of Bat Masterson in period-specific language.

Exuding mystique and legend, the Masterson's Rye Whiskey packaging does justice to the wild life that inspired it. Stats for Wild West Whiskey Branding Trending: Older & Mild
Traction: 1,587 clicks in 135 w
Interest: 1 minutes
Concept: Studio 32 North
Related: 46 examples / 35 photos
Segment: Males, 18-55
Comparison Set: 17 similar articles, including: 40 luxury liquors, 63 whiskey renovations, and encased liquor branding.