Morrisons Now Offers Students a Discount on Their Groceries
Katherine Pendrill — February 1, 2017 — Business
References: mirror
While a number of retail outlets already offer student discounts, the British supermarket chain 'Morrisons' recently became the first major grocery store in the UK to test out a similar program.
Lunched just in time for the start of the 2016 school year, Morrisons began offering a 10 percent discount to students on Wednesdays. To take advantage of the discount, shoppers has to sign up for the free UniDays app, which could be used to verify the student's institution. The app would then generate a unique code each time the customer visited a Morrisons store, subsequently allowing them to access the discount. There was no minimum purchase required and the discount was applied to all products.
While the student discount program was only offered for a three months trial run, the campaign demonstrates how retailers are using exclusive in-store discounts to try to bring in more customers.
Lunched just in time for the start of the 2016 school year, Morrisons began offering a 10 percent discount to students on Wednesdays. To take advantage of the discount, shoppers has to sign up for the free UniDays app, which could be used to verify the student's institution. The app would then generate a unique code each time the customer visited a Morrisons store, subsequently allowing them to access the discount. There was no minimum purchase required and the discount was applied to all products.
While the student discount program was only offered for a three months trial run, the campaign demonstrates how retailers are using exclusive in-store discounts to try to bring in more customers.
Trend Themes
1. In-store Student Discounts - Morrisons' successful trial run of in-store student discounts highlights the trend of retailers using exclusive discounts to attract more customers.
2. Grocery Store Discounts - Morrisons' introduction of student discounts in a major UK grocery store identifies the trend of offering discounts in the grocery industry.
3. Retailer Loyalty Programs - The use of the UniDays app to verify and generate unique discount codes for student shoppers at Morrisons showcases the trend of retailers implementing loyalty programs to enhance customer engagement.
Industry Implications
1. Supermarkets - Morrisons' trial run of student discounts in a major supermarket chain highlights the potential for other supermarkets to implement similar programs.
2. Education Technology - The UniDays app used by Morrisons to verify student eligibility for discounts presents an opportunity for the education technology industry to create more innovative apps for digital verification and student benefits.
3. Retail - Morrisons' successful implementation of in-store discounts for students demonstrates how retailers can leverage exclusive discounts to drive customer traffic and increase sales.
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