William Ashley Adds a New Car to the Dinner Table
For the second time, Canadian china store, William Ashley, recently displayed an exciting demonstration. In an effort to tout the strength of their china tea cups, the store propped up an orange Lamborghini Gallardo Superleggera, one under each wheel. This isn’t the first time William Ashley has put on a crazy promotional display. In fact, they have done this exact Lamborghini-balancing thing
in the past. Eye-catching, I’ll give them that.
Implications - Personally, I think this is the kind of collaboration that can help an ultra-luxury product like the Lamborghini Gallardo connection with average consumers. Yes, part of Lamborghini's appeal is the fact that it IS an exclusive, upscale brand, but by appealing to every day consumers with publicity stunts like this, the company stays relevant and on the forefront of the pop culture zeitgeist.