In a campaign that's titled 'You Can Never Be Too Much You,' Georg Jensen, a Danish design house, considers how some of the world's strong women have attained so much success in their careers.
Included is Cecilia Brækhus, a world-champion welterweight boxer, Sarah Kendall, an award-winning comedian, Behnaz Shafiei, a talented motocross racer and finally, Dominique Crenn, who's known to be one of the world's best chefs. Throughout the campaign, Georg Jensen shows how each of the strong women have had to overcome boundaries that were put up for them due to their gender.
This includes examples of them being deemed too demanding, provocative or ambitious. The narrator ends by saying "But if you round your edges, you lose your edge. Don't apologize for who you are." In regards to this, Georg Jensen promotes the hashtag #IamNeverTooMuch, encouraging viewers to own their power and appreciate the influential women who have shaped so many industries.
Influential Female Ad Campaigns
More Stats +/-
Offbeat Fragrance Commercials
Rejuvenated Airline Ads
Sexism-Fighting Tennis Ads
Beer-Paired Airline Ads
Simplified Airline Promotions