According to the latest news on PETA, it seems the animal rights organization is doing very well with its print ads featuring famous people in the buff to profess their dislike of animal fur. Now, PETA has decided to really turn up the heat by branching out into the adult entertainment business. With that goal in mind, the organization hooked up with workers from a topless bar in New York City.

Employed by Rick’s Cabaret, the seven strippers in this ad are posing in, well, the nude, in a pink tinged photo that bears PETA’s well known motto, “We’d rather go naked than wear fur."