Strip Club Pole Advertising in the Streets of Paris
STRIP CLUB POLE ADVERTISING IN THE STREETS OF PARIS
Implications - Advertisements have to break through the clutter that consumers are constantly exposed to. Shock factor has become a popular method of drawing attention. Advertisers who are incorporating street items such as the pole into their out-of-home campaigns manage to create a memorable viewing of the advertisement. The more shocking an advertisement is, the more likely it will also grab press attention especially if it is controversial.