Even if you don't approve, you have to admire the creativity of StringFellows, a Paris strip club that has plastered the street with its innovative and shocking pole ads. The ads are provacative, sexy, and probably wouldn't fly in the streets of Toronto or New York.
Implications - Advertisements have to break through the clutter that consumers are constantly exposed to. Shock factor has become a popular method of drawing attention. Advertisers who are incorporating street items such as the pole into their out-of-home campaigns manage to create a memorable viewing of the advertisement. The more shocking an advertisement is, the more likely it will also grab press attention especially if it is controversial.
Stats for Strip Club Pole Advertising in the Streets of Paris
Trending: Older & Warm
Research: 8,547 clicks in 529 w
Interest: 4 minutes
Concept: Strip Club Pole Advertising In The Streets Of Paris
Related: 53 examples / 41 photos
Segment: Neutral, 18-35
Comparison Set: 20 similar articles, including: theft-proof backpacks, avocado-based honey spreads, and wine-specific gifting apps.
Strip Club Pole Advertising in the Streets of Paris
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