PETA Video Uses Stripping to Get You to See Animal Abuse
Implications - This is a tried, tested, and true version of PETA's marketing, and it oddly enough, doesn't include a celebrity. Nevertheless, count me in as a supporter of this kind of marketing in PSAs. Whatever it takes to get people to pay attention, I say.Stats for Strip and Switch Trending: Older & Buzzing
Traction: 79,686 clicks in 397 w
Interest: 4 minutes Concept: Strip And Switch
Related: 75 examples / 58 photos
Segment: Females, 18-35 Comparison Set: 28 similar articles, including: black tie track suits, surreal dancer portraits, and infant shark slippers.