PETA Video Uses Stripping to Get You to See Animal Abuse
Implications - This is a tried, tested, and true version of PETA's marketing, and it oddly enough, doesn't include a celebrity. Nevertheless, count me in as a supporter of this kind of marketing in PSAs. Whatever it takes to get people to pay attention, I say.Stats for Strip and Switch Trending: Older & Buzzing
Traction: 80,030 clicks in 412 w
Interest: 4 minutes Concept: Strip And Switch
Related: 94 examples / 72 photos
Segment: Females, 18-35 Comparison Set: 34 similar articles, including: american-made furniture, 15 cider beverage innovations, and flamboyant cadet catalogs.