String Beauty Tanning Lotion's Shady Ladies

By: Elsa Blaine - Published: Apr 27, 2009 • References: advertolog
String Beauty suntan lotion creatively demonstrates the effectiveness of its product with bikini-clad women made out of venetian blinds. One could call them the shady ladies of the beach.

The faux wood shutters cut in a female silhouette are pulled closed and bronzed, but yet provide the necessary protection from the scorching rays, as the tagline ‘Optimize the Sun’ encourages.

The cheeky campaign was created by the JWT ad agency in Paris with creative directors Ghislain de Villoutreys and Olivier Courtemanche. Stats for Window Blinds as Women Trending: Older & Average
Research: 7,979 clicks in 368 w
Interest: 4 minutes
Concept: Window Blinds As Women
Related: 47 examples / 36 photos
Segment: Neutral, 18-35
Comparison Set: 17 similar articles, including: sexist ads, 16 hot sun tanning innovations, and women as corks.