Street Legal Cardio Machinery Hits the Road

By: Tawanda Johnson - Published: Dec 9, 2009 • References: funktiontraining & rethinkcommunications
The fitness specialists of Funktion Personal Training are trying to get people out of the gym for their daily workouts.  With the help of the creative minds at Rethink Communications they are making great strides with their new promotional stunt that involves the first street legal cardio machinery. 

The stunt participant hit the city streets of Vancouver to get some exercise by riding a standard stationary bike.  The side of the bike was branded with the Funktion logo along with the words escape your boring gym. 

As he pedaled his way through the city streets with the extension cord dragging behind him he received a lot of attention from tourists, curious bystanders other cyclists and even the Vancouver news. Stats for Stationary Street Bikes Trending: Older & Warm
Research: 4,496 clicks in 337 w
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Concept: Stationary Street Bikes
Related: 60 examples / 46 photos
Segment: Males, 12-55
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