Jeremy Gutsche on Smith Corona and Strategic Perspective
Based on his award-winning book Exploiting Chaos, Gutsche teaches everyone from marketers to entrepreneurs and artists how to make sense of the noise and hone in on finding and harnessing inspiration through powerful frameworks.
Be sure to check out this strategy keynote speaker in action and visit Gutsche's strategy keynote section.
Implications - Companies must remember that when trying to sell a product, it is crucial to consider what is innovative about the specific design. Even the smallest alterations can make a huge difference to a commodity. Once this has been accomplished, these features must be highlighted in publicity tactics so consumers can understand the significance of the design.