Superstar

The Items in Fevicol's Store with Free Products are Glued in Place

By: Laura McQuarrie - Published: • References: bestadsontv & creativeguerrillamarketing
Shoppers everywhere know there is nothing as tempting as a store with free products and Indian glue brand Fevicol took advantage of this. This prank follows in the same footsteps as its previous campaigns, showing Fevicol's incredible sense of humor.

Fevicol enlisted the help of Ogilvy & Mather to set up a booth in a mall advertising that its products were free for the taking. The catch was that the products had all been adhered onto the shelves using Fevicol glue. Many confused shoppers exerted a ton of effort to try and pry the products away from the shelves, but it was to no avail.

Despite the persistence of people who want free stuff, this humorous campaign speaks volumes about the strength of Fevicol's glue. Stats for Glue Strength-Testing Pranks Trending: Older & Average
Traction: 803 clicks in 71 w
Interest: > 3 minutes
Concept: Store With Free Products
Related: 86 examples / 66 photos
Segment: Neutral, 18-55
Comparison Set: 31 similar articles, including: high-end imposter pranks, font-changing website pranks, and deceptive green screen stunts.