Less than a month ago, Airbrb set out to crowdsource a short film entirely on social media, that was directed on Twitter and stitched together with the stop-motion Vine clips that users submitted.
The film project is complete and has been uploaded to YouTube. Because it was shot on Vine, the film only fills a small square portion of the video player, which leaves an artistic amount of white space around the film.
The crowdsourced Vine film follows the journey of a piece of paper across the world as it is folded into a paper plane, origami crane, envelope, crumpled into a paper ball, recycled and then reincarnated. Even though the six-second clips were submitted by many different users, they are pieced together astonishingly well and make a stunning short story.
Stats for Social Media-Directed Videos (UPDATE)
Trending: Older & Average
Research: 929 clicks in 140 w
Interest: > 3 minutes
Concept: Stop Motion Vine
Related: 72 examples / 55 photos
Segment: Males, 18-35
Comparison Set: 26 similar articles, including: phone-inspired fashion, nature-infused skull portraits, and vine-inspired lighting.
Social Media-Directed Videos (UPDATE)
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