In my opinion, no previous fashion marketing scheme even comes close to the Stolen Girlfriends Club supermarket catwalk.
It's usually difficult to get into fashion shows to see what designers have up their sleeves, so shoppers were in for a real treat when the Stolen Girlfriends Club supermarket catwalk happened. The brand decided to take its runway to an actual grocery store, taking everyone by surprise. The models walked through different aisles, showing off the latest clothes from the line. Eventually, everyone stopped and watched the free fashion show as the models navigated their way throughout the market.
The Stolen Girlfriends Club runway was done in collaboration with Red Bull. Check out the video and watch the baffled shoppers' reactions!
Stats for Market Aisle Runways
Trending: Older & Mild
Research: 1,750 clicks in 267 w
Interest: > 3 minutes
Concept: Stolen Girlfriends Club Supermarket Catwalk
Related: 127 examples / 98 photos
Segment: Females, 18-55
Comparison Set: 47 similar articles, including: forties fetish couture, pop art runways, and grungy garbage bag frocks.
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