The Stokke flagship store that's located in Shanghai, China, is the very first of its kind in the area.
Recently, the baby goods brand opened a space in Seoul, Korea, as well, in an effort to drive more sales by inviting consumers to browse its offerings in-store. This is of especial importance for the baby goods brand, as many find it difficult to shop for furniture, strollers and other large items without seeing them in-person or testing them out. In order to make the whole buying process simpler for busy parents, the Stokke flagship has an open-concept design that makes walking through it faster, while maintaining a clear separation between its different goods.
With a Stokke flagship placed in such a premium location, the baby goods brand expands its reach considerably as it strives towards its goal of "being a leading global brand of premium products for children."
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