This Stockholm Retail Design is an Elegant Whiteout Experience

By: Rebecca Byers - May 4, 2015
References: frameweb & retaildesignblog.net
Created in only four weeks, this Stockholm retail concept is a stylish, whiteout experience that references the historical significance of street art to the brand. Swedish fashion brand Mouli recently tapped interiors firm Guise to rapidly create a retail outpost for the brand that referenced its history while continued to forward the brand.

The Guise-designed Stockholm retail concept for Mouli features floor-to-ceiling metal sheets that serve as great reflectors of light both illuminate and enlarge the space. The only fixtures within the boutique are tables made from black flattened, expanded metal at varying heights and playing host to only one or two items each.

In creating a stylized retail experience that speaks to both the brand's history and current movements in the design world, Mouli can be assured they are creating a unique and memorable one for consumers.