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Powerful Cigarette Mosaic Ads

The Stivoro Campaign Asks People 'What are You Giving Up?'

— April 4, 2012 — Marketing
The Stivoro campaign is intriguing from the get-go. To some, each print ad may look like a pixelated digital art piece or a push pin painting, but in reality, they are made out of cigarettes. Sending a strong message, the Stivoro campaign asks people, "What are you giving up?" It then answers it for them. For instance, the pyramid poster is made up of 7,498 cigarettes, which equates to about a year's supply. According to the Stivoro campaign, "You can get a round-the-world ticket for the same price."

Created by Iris, an ad agency based in Amsterdam, Netherlands, the Stivoro campaign was art directed by Glenn Doherty. The visual effects were executed by Rolf van Slooten, Bas Siemons, Edwin Veer and Peter Witte.
Trend Themes
1. Cigarette Awareness Campaigns - Disruptive innovation opportunity: Develop innovative and thought-provoking campaigns to raise awareness about the harmful effects of smoking.
2. Creative Advertising Techniques - Disruptive innovation opportunity: Explore new and unconventional ways to deliver impactful messages through creative advertising techniques.
3. Repurposed Materials in Art - Disruptive innovation opportunity: Combine art and sustainability by using repurposed materials to create visually captivating artwork.
Industry Implications
1. Tobacco Industry - Disruptive innovation opportunity: Invest in research and development to create safer alternatives to traditional cigarettes.
2. Advertising Industry - Disruptive innovation opportunity: Embrace innovative advertising strategies that challenge traditional norms and capture audience attention.
3. Art and Design Industry - Disruptive innovation opportunity: Encourage the use of unconventional materials in art and design to spark conversations and promote sustainability.
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