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The Stihl Leaf Blowers Campaign is Cute, Clever and Creative

By: Meghan Young - Published: • References: publicis & ibelieveinadv
The Stihl Leaf Blowers campaign shows just how "incredibly powerful, surprisingly quiet" these outdoor machines really are. Stated right in the tag line, this phrase is illustrated through the use of a few adorably violated gnomes. The leaf blower manages to clear the lawn of leaves as well as lift up the skirt of one lady gnome and blow the hats off of the other two.

Conceived and executed by Publicis, an advertising agency based in Johannesburg, South Africa, the Stihl Leaf Blowers campaign is cute, clever and creative. Photographed by Paul Shiakallis with post production by Remmert Steyn, the gnomes look genuinely shocked at their unfortunate predicament. This bit of indulgence in fantasy will attract a larger demographic.

The Stihl Leaf Blowers campaign was art directed by Martin Schlumpf. Stats for Gusty Gnome Ads Trending: Older & Chilly
Traction: 485 clicks in 142 w
Interest: 1.5 minutes
Concept: Stihl Leaf Blowers Campaign
Related: 40 examples / 31 photos
Segment: Males, 18-55
Comparison Set: 15 similar articles, including: maned hairbrush marketing, helicopter errand ads, and panty-covering font ads.