The weather is warming and the birds are chirping, which means that BBQs will soon be burning, flowers blooming and outdoor activities overflowing; the Stihl 2012 campaign encourages people to get out there and enjoy the real world, not a virtual one from the couch.
The Stihl 2012 campaign was created by WhybinTBWATequila, an ad agency based in Melbourne, Australia. It equates live events to online occurrences. For instance, the playground is "the original playstation" and outdoors was "where the first tweet was posted." With a simple tag line, the Stihl 2012 campaign encourages people to "Get real. Get outside."
The Stihl 2012 campaign was art directed by Amelia Birrell with copy writing by Chris Ellis.
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