This Ad Tackles the Stigma Surrounding Mental Illness

By: Katherine Pendrill - Sep 9, 2015
References: businesswire & adweek
Singer Demi Lovato stars in a new campaign that seeks to break down the stigma surrounding mental illness. Although nearly 44 million Americans are affected by a mental illness each year, many avoid treatment due to the shame surrounding such conditions. This campaign encourages people to speak honestly about mental health issues and seek treatment when necessary.

The campaign is led by 'Sunovion Pharmaceuticals' and a number of prominent advocacy organizations. The ads feature singer Demi Lovato, who suffers from bipolar disorder and bipolar depression. Along with Lovato's image, each ad also features the phase 'Be Vocal: Speak Up For Mental Health.' The goal of the campaign is to break down the stigma surrounding mental illness and encourage people to seek treatment.

By opening up a dialogue about mental illness, the new campaign creates a stronger support system for patients and encourages them to seek the appropriate care.