As readers flip through the latest issue of W Magazine, they may find themselves in wonderment at how good some of the ads are this time around; that will be because those ads are part of a sneaky editorial titled Steven Meisel’s Fabulous Fakes. Enlisting one of the fashion industry's most celebrated and talented photographers, W Magazine has put together a photo spread that masquerades as faux-ads.
Starring the "who's who of pop culture today," as W puts it, Steven Meisel’s Fabulous Fakes include 'Toddlers & Tiaras' star Eden Wood modeling for a fake children's clothing label, Anna Dello Russo in a green face mask and Karen Elson with a bevy of red-bottomed men. The series of nine fake ads will be scattered throughout the issue.
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Research: 5,827 clicks in 240 w
Interest: 4 minutes
Concept: Steven Meisels Fabulous Fakes
Related: 90 examples / 69 photos
Segment: Neutral, 18-35
Comparison Set: 33 similar articles, including: 80 geeky girl finds, charmingly fanciful photography, and racily bounded beauties.
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