Australia has got the market cornered on coolness. They have coral reefs, marsupials, and didgeridoos. They also have Steve Gourlay photography to document all their adventures of coolness.
Primarily a skateboarding photographer, Steve Gourlay photography is just as good at capturing subjects that are not half-pipes. From caravans to hardware stores, this dude can photograph anything and make it meaningful.
Implications - When it comes to creating artwork that will pique interest from onlookers, enticing the imagination of the observer is essential. For brands, this means that the images they use to market and sell a product needs to express a story that can grab hold of the consumer's attention so that they don't get overlooked in the sea of ads and brand messages.
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