World-renowned DJ/producer Steve Angello has teamed up with MTV to launch an interactive social media game called 'Catfish' that encourages the audience to find Steve Angello behind a fake account he has been put into.
The idea for the show has spurred out of the 2010 'Catfish' thriller documentary, which showcases the complex nature of fake accounts on social media channels. The pop culture twist of this rather interesting digital phenomenon offers a fun challenge for Steve Angello fans with a big surprise prize.
Anyone with an internet access and a Facebook account can join the contest and try to spot Steve Angello out of the millions of Facebook accounts using the Facebook graph search, ordinary searches and clues that are given.
Stats for Social Celebrity Game Campaigns
Trending: Older & Average
Research: 653 clicks in 166 w
Interest: 0.5 minutes
Concept: Steve Angello Social Media
Related: 73 examples / 56 photos
Segment: Neutral, 18-55
Comparison Set: 27 similar articles, including: brazen celebrity captures, mini grammy attendees, and celebrity mini-me remixes.
Social Celebrity Game Campaigns
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