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All-Star Basketball Sneakers

The Curry Two Shoe Designs are a Collaboration With Stephen Curry

— September 4, 2015 — Fashion
All-star basketball player Stephen Curry has debuted his second footwear collaboration with sportswear brand Under Armour dubbed the Curry Two. These high-tech basketball sneakers boasts bold bright hues coupled with a comfortable and durable silhouette designed to maximize playing time on the court.

Curry has already one pair of basketball sneakers out with Under Armour and the Curry Two follows in its footsteps with a sleek, structured and minimalist design. The signature shoe features a fire-inspired silhouette complete with a black, white, red and yellow colorway. The shoe is structure and tailored to move with the player giving stability and structure. As Curry's stardom both on and off the court goes, the footwear partnership seems like a natural fit for the celebrity.

Trend Themes
1. High-tech Basketball Sneakers - Opportunity for sportswear brands to collaborate with renowned basketball players to create high-tech basketball sneakers that combine durability, comfort, and style.
2. Signature Athlete Shoe Designs - Opportunity for sportswear brands to partner with star athletes to create signature shoe designs that reflect the athlete's personal style and brand.
3. Minimalist Basketball Shoe Silhouettes - Opportunity for sportswear brands to create sleek, structured, and minimalist basketball shoe silhouettes that provide stability and structure to the player.
Industry Implications
1. Sportswear - Opportunity for sportswear brands to create innovative basketball shoe designs for both professional and amateur players.
2. Celebrity Endorsement - Opportunity for brands to partner with celebrity athletes and leverage their star power to create unique and compelling product lines.
3. Athletic Equipment - Opportunity for athletic equipment manufacturers to innovate and create high-performance basketball sneakers that meet the demands of the modern athlete.
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