Fashion designer Stella McCartney demonstrated the functionality of her ‘Stella McCartney Spring 2014 Sportswear’ for Adidas during London Fashion Week. Her show was a breath of fresh air, featuring synchronized swimmers, gymnasts and bikers all modeling her clothing. She successfully proved that sportswear is fashionable as well.
This show was inspiring on many levels; she provided visuals not just for modeling but for proving how her fashions are meant to be used. She demonstrated the quality of her items in various and complex sports activities. She chose to layer the garments in order to model more clothing and to demonstrate how different pieces work together. The gymnasts are featured in light pastel tights, cropped sweaters and under garments, while the bikers are featured in sharp orange, navy blue tops and biking shorts.
Synchronized Spring Sportswear Ads
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