Shot by Mert & Marcus, the bare background is livened up by the cartoon lettering of the Stella McCartney name. With squiggly arms, spiders and the occasional shoe, the campaign adds a touch of fun and whimsy to the tailored fashions. The Stella McCartney Fall 2010 ads are fun while still being high fashion.
Implications - The Stella McCartney brand is typically associated with fun and flirty fashions that are playful and young. This Fall 2010 campaign is influenced by the motifs presented in her collections and incorporates the fun and free nature of her clothes. While high fashion is often associated with a more inaccessible, exclusive air on account of the high price point, ad campaigns such as this one make the clothes and brand more accessible to a broader range of people.