This Waterproof Suit was Designed to Promote 'Stella Artois Cidres'

By: Ady Floyd - Jun 15, 2015
References: marketingmagazine & brandrepublic
To promote the limited-edition 'Stella Artois Cidres,' the company created a completely waterproof suit that features colorful fruits. Three designs of this suit were created using the fruits and flowers that are found within each Stella Artois Cidres. The suits are designed for men because traditional cider advertisements are geared towards female consumers.

These flashy suits were designed by the creative team at 'You Must Create.' Each suit began as a drawing made by hand. The drawings consisted of elderflowers, peaches, raspberries, apples and pears. They were then put into an adobe program and given colorful features.

The floral splash-proof suits consist of a jacket and pair of tailored shorts. They reflect confidence and casualness with the bright colors and tailored functional appeal.