The Steampunk Disney Princesses definitely puts these iconic Disney characters into a whole new role, and I'm most impressed with how HelleeTitch was able to make all of the aesthetic choices feel really natural to the characters. I am looking forward to more original work from this great artist, as these images are endearing and imaginative.
Implications - Nostalgia is a powerful way to captivate any consumer group because it appeals to their emotions. Youth consumers are captivated by artifacts from their childhood put into new contexts. Companies should consider incorporating nostalgic elements from childhood into their wares to appeal to this large demographic.