The Steam B Iron is an attempt to make the mundane household appliance something much more stimulating than most other domestic possessions. The task is a tall one, given that the de-wrinkling device is far from the favorite electronic at home.
Daniel Pera's goal was to broaden the scope of potential buyers, enticing teens and more men to pick up a hot press and spruce up their own clothes. The designer felt that the best way to do this was by incorporating stimulating tactile and auditory features into the streamer.
A bulbous top of therapeutic gel forms an unusual handrgrip, but presents the opportunity for the user to mold his own handle. As the Steam B Iron warms up, the glossy skin of the appliance begins to glow red, and a touchscreen interface allows one to browse and play his favorite music.
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Trending: Older & Chilly
Research: 1,960 clicks in 204 w
Interest: 3 minutes
Concept: Steam B Iron
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Segment: Neutral, 12-55
Comparison Set: 28 similar articles, including: idiot-proof ironing, futuristic clothing flatteners, and manly iron concepts.
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